Privacy policy

Privacy Policy — MY LOVELY DRESSES

Last Updated: 22/04/2026

1. Who We Are

MY LOVELY DRESSES is an online retail store operated by MYRB Global LLC, specialising in women's dresses. This Privacy Policy applies to all personal information collected through our website and related services from customers and visitors located in the United Kingdom.

For the purposes of UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018, MYRB Global LLC is the data controller responsible for your personal information.

Contact details:

•⁠ Company Name: MYRB Global LLC
•⁠ Business Address: 2106 House Avenue, Suite 798, Cheyenne, Wyoming 82001, United States
•⁠ Company Email Address: support@lovelydress.com
•⁠ U.S. Phone Number: +1 307 430 1883

2. Personal Information We Collect

We collect the following categories of personal information:

Device and browsing information
Including your web browser, IP address, time zone, cookie data, and browsing behaviour on our Site. This information is collected automatically when you visit our website.

Order information
Including your name, billing and shipping address, payment information, email address, and phone number, collected when you place an order.

Customer support information
Including details you provide when contacting us for assistance with an order or enquiry.

3. Lawful Basis for Processing

Under UK GDPR, we are required to identify a lawful basis for each processing activity. We rely on the following:

Contract performance: processing your order, handling payment, and arranging delivery.
Legal obligation: retaining financial records and complying with applicable law.
Legitimate interests: fraud prevention, website optimisation, and improving our services.
Consent: sending marketing communications, where you have opted in to receive these.

4. How We Use Your Personal Information

We use your personal information for the following purposes:

Processing and fulfilling your orders
Communicating with you regarding your order or enquiries
Screening orders for potential fraud or security risks
Sending marketing communications, subject to your preferences and consent
Improving and optimising our website and services

5. Disclosure of Personal Information

We may share your personal information with the following categories of third parties:

Service providers: including payment processors, fulfilment and logistics partners, cloud hosting providers, and customer support tools.

E-commerce platforms: including Shopify, which provides the infrastructure for our online store.

Legal and regulatory authorities: where required by law or to protect the rights of MY LOVELY DRESSES or others.

Business transfers: in connection with a merger, acquisition, or sale of assets.

We do not sell your personal information to third parties.

6. Retention of Your Information

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected.

Order and transaction records are retained for a minimum of 6 years in accordance with UK tax and accounting legislation.
Customer account information is retained for as long as your account remains active.
Marketing preferences are retained until you withdraw your consent or opt out.

7. Cookies

Our website uses cookies and similar tracking technologies in accordance with the UK Privacy and Electronic Communications Regulations.

Non-essential cookies are only placed with your consent. You may withdraw consent or manage your cookie preferences at any time via our cookie settings.

8. International Data Transfers

Your personal information may be transferred to and processed in countries outside the United Kingdom. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with UK GDPR.

9. Security of Your Information

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure.

10. Children's Data

The Services are intended exclusively for adult women purchasing women's dresses. We do not knowingly collect personal information from individuals under the age of 16.

11. User-Generated Content

The Services may allow you to submit product reviews or other content. Any information submitted to a publicly accessible area of our website will be visible to other users.

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

13. Your Rights

Under UK GDPR, you have the right to access, rectify, erase, restrict, transfer, object to processing, withdraw consent, and lodge a complaint with the Information Commissioner's Office.

To exercise any of the above rights, please contact us at support@lovelydress.com.

14. Marketing Communications

Where you have provided consent, we may send you promotional communications regarding our products and services. You may opt out at any time.

15. Complaints

If you have concerns about how we handle your personal information, please contact us in the first instance at support@lovelydress.com.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office.

Website: ico.org.uk
Telephone: 0303 123 1113

16. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page will reflect any changes.

17. Contact Us

For any questions regarding this Privacy Policy or our data protection practices, please contact us: